Amicus ITS – Our views on this week’s new

Apple’s profits – The Bigger Picture

Research firm, Statisa have announced Apple’s profits amount to more than Google, Microsoft, Amazon, Facebook, eBay and Yahoo combined.  Their $47.1 billion profits are primarily thanks to the popularity of their well-designed, fashionable, mobile devices and the growing impact on the work environment.  Whilst we love the iPad and the iPhone, can Apple maintain this lead by using their design and phenomenal budgets to drive consumers to the next big thing?

The end of XP

This week saw the start of the 500 day countdown for the end of XP support, giving Windows 8 a fighting chance in gaining significant sales figures.  Although Windows 8 has so far seen a slow start, we think Microsoft’s big gamble will pay off.  As mobility grows, organisations will look to the best solution to meet their OS needs and we think Windows 8 will come up trumps.

Windows Phone anyone?

Microsoft is placing all bets on the new Windows 8 ecosystem to push sales of its phone division.  The new device comes with a similar look and feel to its desktops, tablets, Xbox and phones, in the hope that users will enjoy the experience on one device and try another. We think this is a smart move for Microsoft and predict that by the end of 2014, we may see the market share spilt between Apple, Microsoft and Google.

Security breaches enhance corporation’s awareness

In recent months, hacking has increased.  Many big names are currently in the firing line; Google, Yahoo and Microsoft becoming the latest.  As industry leaders succumb to security breaches, the rest of the world becomes increasingly concerned as to how secure their IT infrastructure really is.  Organisations need to step up their game and will look to managed service providers for help.