This week’s technology news from Amicus ITS – Friday 2nd August 2013

Microsoft must rebrand SkyDrive after trademark dispute
In what may be déjà vu to those who remember Microsoft’s ‘Metro’ name fiasco before the launch of Windows 8, Microsoft has been forced to rebrand their commercial cloud storage service “SkyDrive” after a court ruling that the SkyDrive name infringed on BSkyB’s “Sky” brand. With SkyDrive in use in mobile apps, deep integration into Windows 8, Windows Phone 8, Office 2013 and more, this is no small task. No new name for the service has been announced yet, but expect a slew of updates coming soon across Microsoft’s product portfolio to correct this, in addition to a new marketing campaign aimed at SkyDrive’s 250 million+ user base to save confusion when the change does happen.

Apple still making developers more money than Google
Even though Android phones and tablets have been outselling iPhones and iPads for some time now, the Apple App Store is still the most profitable app market out there. It’s not for lack of downloads either. The Google Play store now receives more downloads of Apps than Apple’s. It seems that the Android users are simply not hitting the “buy” button, as they are happy with the free offerings available. In fact Apple Apps despite fewer downloads are making more than twice the revenue of Google. Of course if you are selling Apps ideally you will cover as many platforms as possible to increase potential sales, but you can’t take for granted that the largest platform is the most profitable.

Google Glass as punishable as mobile phones when driving
Efforts in West Virginia USA, to outlaw the wearing of Google Glass when driving are crossing over to the UK, as they are being considered by the Department of Transport in the UK. Discussions are being held with the police to ensure individuals do not use the technology when driving to ensure full attention.

MIT creates perfect mirror
Physicists at MIT have created the first perfect mirror. This could lead to breakthroughs in fibre optic networks, lasers and solar power. When light hits the mirror (or any other kind of wave, including acoustic or water waves), it bounces off perfectly and preserves the original image (signal). Normal mirrors block the passage of light, sound, water or radio waves and can only reflect, which is never perfect. Reflecting a laser down hundreds of miles of optic fibre would highlight any imperfection and cause a huge drop in efficiency. Whilst the research involved a phototonic crystal, the potential is an exciting step forward for the future of data infrastructure networks.