It’s no secret that Canadian based Telecoms Company BlackBerry has been struggling over the last five years to sell its own smart phones against fierce competition from Google and Apple.
During this time the company has turned its primary focus on its enterprise mobile security plans, opening up its proprietary BES (BlackBerry Enterprise Server) to additionally support competing platforms such as Android and iPhone.
On the 4th September 2015, BlackBerry surprised many by announcing its largest acquisition in the company’s 31 year history by purchasing MDM (Mobile Device Management) company Good Technology for $425 million.
Most news out of BlackBerry of recent years has been on the negative side, mass job cuts and a huge decrease in marketshare, which has seen Blackberry trimming down to form a smaller, leaner company. So few would have predicted it was preparing itself for a large acquisition to re-position itself in the highly competitive mobile security sector.
Over half of the Fortune 100 are using Good Technology to secure mobile devices so the purchase is a great fit, BlackBerry bolsters its security capabilities as well as opening doors to many high profile business opportunities to sell both hardware and services.
In relation to BlackBerry’s ongoing hardware, Good Technology could also prove very useful in both the ongoing development of their own BlackBerry OS and the much rumoured Android-powered smart devices. Good Technology could provide a similar security layer similar to Samsung does with Knox on future devices.
In conclusion, the future for BlackBerry is now a lot more interesting than it was hitherto. The company, despite shrinking marketshare is not afraid to take big risks to shake things up – and the one they have chosen here makes a lot of sense. With a big bet like this, it will truly be feast or famine for BlackBerry as they try and conquer enterprise mobile security.