Smart phones have been a phenomenal success world-wide, with many manufacturers around the world fighting for a slice of the smart devices pie.
The newest participant is British-based WileyFox with the launch of 2 new smart phones. The first is the cheaper WileyFox Swift at £129 with a 5.0” display, 13MP camera and 2GB memory. The second is the WileyFox Storm priced at £199 with a bigger 5.5” display, better 20MP camera and larger 3GB memory. Both of these phones also support dual SIM, expandable memory, 4G LTE and are powered by the open, Cyanogen OS, which is itself built on Google’s Android.
The WileyFox phones offer good value for money for those seeking to buy their phone outright instead of facing carrier subsidies or for UK buyers looking for a dual SIM phone as they rarely make it to our shores.
Of course good value for money doesn’t equal success, with many of the established smart phone giants failing to find profitability in the field including both Sony and LG who’s Q3 fiscal reports showed declining smartphone shipments.
WileyFox could find more success in the UK compared to markets with similarly position phones such as the US where consumers are tied to pricey monthly plans and do not have the flexibility to choose any network of their choosing, due to a lack of phone signal overlap between network providers. In the UK not only can the average consumer choose from any network of their own preference, but many are becoming more savvy with their smart phone purchases, either buying phones outright and using either pay-as-you-go SIMs or cheap SIM-only plans. All of which plays well into Wileyfox’s new affordable and flexible dual SIM options.